Ethical fashion, home decor, poetry.

Building the basics: Ethical staples for every day

Building the basics: Ethical staples for every day

I discovered Kotn because I was doing competitive research. We were interested on how other ethical Canadian companies were navigating the discount-heavy season of Black Friday/Cyber Monday. Everlane, TOMS, all the regulars. And then out of the woodwork came Kotn: giving 100% of profits during the weekend to building a school in the Nile Delta. Now THAT was cool.

I remember admiring the beauty, the authenticity, the simplicity in their marketing (and their mission).

Let’s just say I was an instant customer.

 

 

I was eyeing some of their styles, but wasn’t sure how they’d fit from what I saw online, so I quickly looked up where their flagship location was. I had to laugh out loud. They were literally 15 minutes east from where I worked. You know what happened next. After work shopping party!

Their Toronto flagship is small, with “head office” in the back room, but the man working at the time was SO welcoming, helpful and we instantly started discussing the real estate market, ethical fashion, and the neighbourhood.

30 minutes later, I was walking out with the turtleneck of my dreams (had been on my wishlist for so long!), a cropped crewneck sweater (another big wishlist capsule item), and t-shirt. It was a big spending day—made possible by my wonderful tax refund that year.

And that’s how I was introduced to Kotn. I wore those items religiously all winter, and when spring came around, I attended a customer feedback event and picked up a plain white t-shirt (their unisex style)—which has been on repeat all summer, too.

So, long story short: Kotn is the BEST brand for ethical staples.

 

Here’s what you need to know about Kotn:

Started by Mackenzie, Rami and Ben in 2014, Kotn is a Canadian-Egyptian company that works directly with garment makers and Egyptian cotton growers in the Nile Delta. Their company started as a way to partner with Egyptian cotton farmers and weavers who were struggling because of a dramatic decline in demand for their high-quality fabrics. You know how it goes—larger companies, cheaper options, lower price, competitive market. Well, Kotn exists to solve that—and they produce their garments from farm directly to store.

About their sizing: you’re best choosing a size up from your regular. I’m an XS in most brands, and a S in Kotn. My measurements: 33.5″ bust, 25″ waist, 36″ hips.

 

Here’s the roundup of my favourite styles.

 

Cropped sweatshirt – $75

 

I’m a huge fan of simple, easy outfits that don’t make you think – but make you feel confident. This sweater is cosy but still somehow put-together, and cuts at just the right length for high-waisted jeans! The best part is that the inside is like terrycloth, so yes, it keeps you warm—but it’s so, so breathable and great for transitional seasons.

 

 

Fitted turtleneck – $45

 

It was a dream to find a fitted turtleneck that was actually fitted around my waist—and didn’t feel like it was strangling me at the same time. This turtleneck is breathable, lightweight, and great for layering (or just shining on its own). And now I have it in 3 colours: black, alabaster and burgundy.

 

Essential crew t-shirt (men’s) – $30

 

On. Repeat. Everyone needs an essential tee. This one gets softer every time you wash it. I wear it to bed. I wear it knotted with jeans. I wear it tucked into dress pants with heels. It’s so damn versatile (and not see-through—bonus!) that I almost want to buy another one just in case I wear it down to shreds. Basically, you can’t go wrong.

 

Essential crew t-shirt (women’s) – $30

 

If you’re short in the torso or want a great hip-length relaxed tee, this is the perfect one. No need to tuck this baby in, it’s my go-to travel top and so easy to throw on without worrying about what kind of bra I’m wearing, what pants I’m wearing, or anything – it goes with it all. The women’s version of their staple tee, this one’s just tailored to a smaller upper body shape while still having enough boxy room to breathe.

 

 

Fitted crew t-shirt – $32

 

It took me a long time to love this one. I’m not big on fitted shirts, and I wasn’t sure how this one would go. But once I learned that I love it more as a layering piece with high-waisted bottoms, it was a much better item for me! Hot tip: cuff the sleeves casually a little bit, and you’ve got yourself a sweet 1950’s James Dean look, too.

 

 

After a few years of building up my ethical wardrobe staples with Kotn pieces, I thought: it’s time to do something more with them. I want to help other people get to know them, and be able to purchase their pieces! So I reached out, asked them if they wanted to partner, and they said yes!

 

Now you can grab any Kotn pieces for 15% off with code PETRA15.

 

So there it is! Another Canadian brand just killing it. Love Kotn, too? Tell everyone which style is your favourite in the comments below!

 

 

xo
Petraalexandra

 

Kotn is an affiliate partner, so when you purchase through the links and code above, you’re helping to support me and my work! 🙂



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